B-10 Union is a woodworking, metal fabrication, and custom finishing collective. They specialize in hardwood and steel furniture and fixtures for both commercial and residential spaces. Upon research, we identified B10’s former site hard to navigate, lacking in call to actions, and difficult to see the collective’s credibility and scope of work. These issues were most likely hindering their ability to receive new leads and show off their work.
I partnered with B10 Union to simplify their site navigation, create clear and multiple call to actions, create a portfolio, create a launch strategy and of course, visually clean up their site. Shout out to Jimmy Rowalt and Brett Mays for their incredible photography work!
Note: Banner image by Jimmy Rowalt
B10 Union needed an updated, refreshed site that represented their work and culture well: simplicity, genuine, class, and high-quality modern design. Classic typefaces, whitespace, and large images of work made for a simple and beautiful experience.