Strategic rebrand brings Strata House Films back to its Texas roots
Strata House Films, an award-winning strategic video agency, desired A Rebrand that payed homage to it’s early roots and purposeful approach to video.
Phase One: Clarity
Through a facilitated on-site discovery workshop, we guided Strata House Films through:
Brand Audit
Facilitated On-site Discovery Workshop
Brand Purpose: Vision, Mission, Values
Target Audience Excercises
Brand Personality
Brand Positioning
The Perceived Brand Challenges
Muddy Positioning
Unclear positioning made it hard to distinguish their brand from competitors.
Brand Misalignment
The brand felt like a generic agency, lacking the soul and conviction it actually carries.
Lack of Clear Messaging
Struggled to build connection and trust with the right target.
Phase Two: Connect
Using the new clarity, insights and roadmap gained from the first phase, we guided Strata House Films into thoughtful and intentional design direction and concepts.
3 Moodboards & Inspiration
Brand Iterations & Concepts
Brand Identity Design
Impact
SMOOTH TRANSITION
Strata House was able to transition smoothly to their new home in Austin, while still maintaining their brand presence and repution in Atlanta.
STAKE IN THE GROUND
Strata House Films can now clearly communicate who they are and find the right clients that are a good fit.
INTERNAL GROWTH
With a clear roadmap and brand identity, their growing team can stay aligned on their brand, values, and culture.
