Swell Roofing
CREATING WAVES FOR A SOUTHERN-CALIFORNIA ROOFING TEAM
Swell Roofing is a commercial roofing service based in Long Beach, California. They are driven by their dedication to providing reliable roofing solutions and building long-lasting relationships with their customers. Swell Roofing asked Miner Creative to provide a new identity system with a supporting landing page to help launch to market.
The Challenge
Swell Roofing needed an identity system to introduce themselves to the market, looking for a solution to match their modern, rugged style.
The Solution
It felt like the best strategy in creating this identity system was to incorporate laid back, coastal vibes and striking a balance between vintage, modern, and minimalism. A custom icon inspired by the the movement of a wave that also utilizes its negative space to create an “S” to represent the company’s name. An oblique and roughened typeface and a coastal inspired color palette help round it all out. A simple landing page was created to replace the existing site, delivering a streamlined experience for potential customers to reach out for services.