Event Brand Design Supports Decatur Nonprofit to Celebrate 30 Years
In 2025, we partnered with New Life Church and New Life Community Alliance (NLCA) to build a brand identity design that would help celebrate 30 years of impact and raise funds at their premier fundraising event, the DREAM Gala.
Phase One: Explore
We facilitated a short strategy phase with the New Life Church team to understand their needs and goals before moving forward with design.
The Perceived Brand Challenges
Celebrate Milestone Moment
New Life Church was celebrating a milestone moment: 30 years of impact in their local community.
Premier Event
The DREAM Gala is New Life’s premier fundraising event, so the brand needed to reflect that.
Donor Guidance and Action
We needed to help create collateral to help donors celebrate the impact but also call them to action.
Phase Two: Extract & Express
Using the clarity and insights gained from the first phase, we guided the New Life team into thoughtful and intentional design direction and concepts.
3 Moodboards & Inspiration
Brand Iterations & Concepts
Brand Identity Design
Selected Design Inspiration
Impact
$500K DONATION
The Beloved Foundation contributed a generous gift of $500,000 to help move NCLA’s mission forward.
NOTABLE ATTENDANCE
Attended by notable guests such as keynote speaker Sen. Raphael Warnock, Monica Pearson, and Fred Blakenship.
PREMIUM EVENT BRANDING
High-level, quality brand that matched the premium and luxury feeling of the event.
